Senior Product Designer
Work experience
IBM
Product Designer (2024 - 2026)
Leading design for a capability within IBM's event-driven integration platform, enabling AI agent and partner use cases built on real-time event streams. Using progressive disclosure to reduce complexity for users managing event sources in dense, technical environments. Partnering with product and engineering through IBM's Enterprise Design Thinking practice.
Flyfish
Lead Product Designer (May - Dec 2023)
Joined as Product Designer to build the UX function for a fintech banking platform from the ground up. Led discovery through delivery across SaaS and mobile, designing onboarding, payments, and payroll flows while creating the company's first design system. Shipped an MVP that gave the business a scalable foundation to launch.
Inflyter
Lead Product Designer (2020 - 2023)
Founding Product Designer for a global duty-free travel retail platform spanning B2C mobile, B2B tools, and web. Designed the flight-linked shopping flow and delivery logistics — gate delivery and locker collection — deployed across 10+ airports. Built the company's UX practice and design system from scratch, helping secure £1.7M+ in funding.
Oakam
Lead Product Designer (2019 - 2020)
Redesigned the loan application journey for a fintech micro-lender, addressing a 37% drop-off caused by a long, confusing process. Simplified the flow with segmented steps, sliders, and document scanning, validated through user testing. Cut drop-off to 18% and application time to 3–5 minutes, while meeting FCA requirements.
Be Sport
Product Designer (2018 - 2019)
Designed the core experience for a sports social network connecting athletes and fans. Owned end-to-end user journeys, using live user testing and behavioural analysis to identify engagement opportunities and inform roadmap priorities. Worked closely with product, engineering, and leadership to take features from concept to production.
Vectone
Product Designer (Jan - Sep 2018)
Designed the core experience for a sports social network connecting athletes and fans. Owned end-to-end user journeys, using live user testing and behavioural analysis to identify engagement opportunities and inform roadmap priorities. Worked closely with product, engineering, and leadership to take features from concept to production.
Softintercom
Product Designer (2013 - 2017)
Led design across a portfolio of consumer iOS/Android apps, including an Editor's Choice title that reached 10M+ downloads and 250k active users. Built and scaled the design team, introducing structured processes and UX/UI standards that brought consistency across the portfolio. Mentored designers and established design review practices as the team grew.
References
I'm Victor
a Product Designer with a passion for crafting seamless, intuitive digital experiences.
I believe in combining creativity with functionality, ensuring that every design not only looks great, but works flawlessly. My goal is to create user-centered designs that make a lasting impact.



